Once upon a time, people thought AI would replace brokers.

Then brokers like Kelly Ogley reminded everyone what AI is really for.
In a recent Insurance Times article - How AI Can Humanise Insurance - Kelly Ogley, CEO of Howden Consumer and Local Commercial (formerly A-Plan), made it clear:

AI isn’t here to replace brokers. It’s here to support them.

With over 30 years in broking, Ogley knows that great client relationships can’t be automated. But the time-consuming admin that gets in the way? That’s a different story.

It’s the same story we’ve been telling:

We've used orange juice and lifts to make a simple point:
Brokers have always adapted — with better tools that remove friction, not people.

What we’re building at Simpli follows that same logic.

We’re not trying to outsmart brokers. We’re making space for them to do what they do best:Think. Advise. Connect.That’s what Ogley is getting at when she says AI can help make insurance more human — not less.

AI belongs in the background — not in the way

At Simpli, we believe that when admin is handled, conversations improve.

When workflows speed up, trust has room to grow.

Our AI doesn’t replace the broker — it just removes the repetition that slows them down.Want to see what broker-friendly AI looks like?

We're here to make broking simpler, not stranger.

No robots. No drama. Just support where it matters.